brand positioning

/brænd pə'zɪʃ(ə)nɪŋ/ noun
the practice of placing a brand in a particular position in the market, so that it is recognisable to the public
Intensive television advertising is a key part of our brand positioning strategy.
(NOTE: also called product positioning)

Marketing dictionary in english. 2015.

Look at other dictionaries:

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  • product positioning — Mktg see brand positioning …   The ultimate business dictionary

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